Pawloom
A home & living brand with strong traffic and weak conversion — a store that looked fine but quietly lost buyers at every step toward checkout.
+189% conversion rate improvement
Pawloom had healthy top-of-funnel traffic but a conversion rate well below benchmark. A heuristic and session-recording audit surfaced 7 distinct friction points between product page and completed order — most of them on mobile.
The approach.
CRO-led audit
Session replays, funnel analytics and a full heuristic review to find exactly where and why buyers dropped off.
Store redesign
A rebuilt UX around how customers actually shop — clearer hierarchy, faster PDPs and a frictionless cart.
Checkout overhaul
We eliminated 5 of the 7 friction points in the first sprint, starting with the highest-revenue-impact issues.
Continuous testing
An ongoing test programme to compound the wins month over month.
What changed.
“They found money we didn't know we were losing. The redesign paid for itself before the next quarter closed.”
More results.
Ready to be the next case study?
Book a free 30-minute strategy session. We'll audit your store live and show you exactly where the growth is.