Thinkware
An electronics retailer outgrowing WooCommerce — with 3,200 product pages of hard-won organic rankings that absolutely could not be lost in the move.
WooCommerce to Shopify in 6 weeks, zero ranking loss
Thinkware needed off WooCommerce, but a botched migration could have wiped out years of SEO equity overnight. With 3,200 product pages and a complex URL structure, the risk was a ranking collapse at the worst possible time.
The approach.
Migration mapping
We mapped 12,000+ redirects 1:1, preserving URL equity across every product, collection and content page.
Parallel build
A full Shopify build staged in parallel so the cutover was fast, tested and reversible.
Technical SEO parity
Schema, metadata, internal linking and crawl paths matched or improved on the old site before launch.
Post-launch monitoring
Rank and crawl monitoring through the transition to catch and fix any drift immediately.
What changed.
“We expected a ranking dip and braced for it. It never came. Six weeks, clean cutover, and we held every position.”
More results.
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