Apparel
V-Femme
An apparel store with a 28 PageSpeed score bleeding mobile sales — every extra second of load time quietly costing conversions.
28 → 95Mobile PageSpeed score
+67%Mobile conversion rate
PassCore Web Vitals
-71%Largest Contentful Paint
SkinLogicPawloomIsland ElectricalChai MonkeyFootsyHello2KidsThinkwareRetrofitterAllureSelectiveShyloh RheaNiktanV-Femme
SkinLogicPawloomIsland ElectricalChai MonkeyFootsyHello2KidsThinkwareRetrofitterAllureSelectiveShyloh RheaNiktanV-Femme
The challenge
+95 PageSpeed score, +67% mobile CVR
V-Femme's Shopify store scored 28 on mobile PageSpeed. A heavy theme, unoptimised media and a stack of conversion-killing apps meant slow loads — and on mobile, slow loads mean lost sales.
What we did
The approach.
01
Performance audit
We profiled the theme, scripts and media to find exactly what was dragging load times down.
02
Theme-level optimisation
Lazy loading, image and font optimisation, critical-CSS and a leaner app stack — speed work done at the source.
04
Conversion follow-through
With the store fast, mobile conversion rate climbed immediately — no other changes needed.
The results
What changed.
28 → 95
Mobile PageSpeed score
/001
+67%
Mobile conversion rate
/002
Pass
Core Web Vitals
/003
-71%
Largest Contentful Paint
/004
“Same traffic, same products — just a store that finally loads. Mobile sales jumped the week we shipped it.”
Keep exploring
More results.
Your turn
Ready to be the next case study?
Book a free 30-minute strategy session. We'll audit your store live and show you exactly where the growth is.