V-Femme
An apparel store with a 28 PageSpeed score bleeding mobile sales — every extra second of load time quietly costing conversions.
+95 PageSpeed score, +67% mobile CVR
V-Femme's Shopify store scored 28 on mobile PageSpeed. A heavy theme, unoptimised media and a stack of conversion-killing apps meant slow loads — and on mobile, slow loads mean lost sales.
The approach.
Performance audit
We profiled the theme, scripts and media to find exactly what was dragging load times down.
Theme-level optimisation
Lazy loading, image and font optimisation, critical-CSS and a leaner app stack — speed work done at the source.
Core Web Vitals
Tuned LCP, CLS and INP to pass Core Web Vitals across the board.
Conversion follow-through
With the store fast, mobile conversion rate climbed immediately — no other changes needed.
What changed.
“Same traffic, same products — just a store that finally loads. Mobile sales jumped the week we shipped it.”
More results.
Ready to be the next case study?
Book a free 30-minute strategy session. We'll audit your store live and show you exactly where the growth is.