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Fashion / Apparel

SkinLogic

A skincare brand with a beautiful product range trapped behind a slow, poorly-structured store that search engines couldn't read — and buyers couldn't navigate.

Shopify PlusSEO
+312%Organic revenue in 8 months
#1For primary category terms
Page 4 → 1In 6 months of launch
+148%Mobile conversion rate
The challenge

+312% organic revenue in 8 months

SkinLogic was sitting on page 4 for the category terms that mattered most. The store was built on a rigid theme with no SEO architecture, duplicate-content collection pages, and a checkout that leaked mobile sales. Organic was a rounding error in their revenue mix.

What we did

The approach.

01

Custom Shopify Plus rebuild

We rebuilt the store on Shopify Plus with a clean, component-driven theme — fast, flexible and built to scale with the catalogue.

02

SEO architecture from day one

Collection structure, internal linking, schema and crawl paths were designed into the build — not bolted on after launch.

03

Content & authority

We mapped high-intent category and ingredient terms, then built the content and links to own them.

04

Conversion tuning

PDP layout, trust signals and a streamlined mobile checkout to convert the new traffic we were earning.

The results

What changed.

+312%
Organic revenue in 8 months
/001
#1
For primary category terms
/002
Page 4 → 1
In 6 months of launch
/003
+148%
Mobile conversion rate
/004
Agentix rebuilt our store and our search presence simultaneously. The organic revenue growth was measurable within 90 days.
Marcus T. · COO, SkinLogic
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